Neil Patel has been changing digital marketing for more than a decade. He was named one of the top 10 online marketing experts by Forbes Magazine – before his 30th birthday. He was also named one of the top 100 entrepreneurs under the age of 35 by the United Nations. His list of clients includes several Forbes 500 companies, including Amazon, Hewlett Packard and Wal-Mart.
Neil Patel was born on the 24th of April 1985 in London. At the age of two his family moved to Orange County, California where his mom worked for free as a teacher and his father worked for one of his uncles. Although the Patel family worked hard, they were never wealthy.
From a very young age Neil was driven to become an entrepreneur. He started his first online company, Advice Monkey, at the age of 15. Neil tried to increase traffic to his website by hiring professional internet marketers but when they failed to deliver on their promises, he decided to research and increase traffic to his website himself. He taught himself online marketing which led to the creation of Advantage Consulting Services, with his brother-in-law, Hiten Shah.
Their company Crazy Egg revolutionized internet marketing by analyzing visitor’s behavior to websites, using heat maps which allowed visual analytics of the behavior of visitors through screenshots. The information gathered with each mouse click allowed small companies and individuals to drive more traffic to their site through increased information such as country of origin, device or referrals from other web sites.
Patel and Shah did not rest on their laurels after the success of Crazy Egg. In 2008 they launched KISSmetrics, an analytics tool which helps small businesses convert visitors into customers. Kissmetrics allows sites to identify visitors to their site in order to understand their behavior before, during and after they visited the site. The company has tracked more than 50 billion events – no small feat for a start up with $200,000 seed money.
A blog post in April 2015 announced that Neil and Shah had transitioned out of KISSmetrics and would be focusing their energies on blogging on Quicksprout and developing software to further increase traffic to websites through Crazy Egg and Hello Bar. He is also a frequent contributor to Forbes magazine and Entrepreneur Magazine.
Full Disclosure: I’m a huge fan!