100 Social Media Marketing Ideas For Everyone

Ron Stark   March 5, 2016   Comments Off on 100 Social Media Marketing Ideas For Everyone
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100 Social Media Marketing Ideas For Everyone

Without social media marketing, no startup company or small business will succeed.

Small business, freelancers, bloggers and marketing professionals are always looking for marketing tricks to ease up on their marketing life. So for those of you looking to boost their social marketing with simple tricks, I’m creating such lists.

I recently curated this list from my daily marketing newsletter called – “Marketing Idea A Day”.

All tricks listed here are only summaries.

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Now let us begin.

    1. THE HOMEPAGE FORM TRICK
      Your social media marketing efforts had drawn traffic to your website – now removing friction on your website homepage can – and will – result in more signups for the service you provide. This is extremely relevant for the SaaS / software / service industry, where you want to grab the users email and let them experience the service / value you offer as quickly as possible.
    2. THE 6 POST RECYCLING TIPS
      You already invested time and money into some of your best materials such as an online course, webinar, podcast, video, large post etc. It’s the recycling era, so why not reuse them again?
      Here are a few examples: Tweet sentences with a link back to your post, turn a long post into a video tutorial, turn your long post into an online course, create a podcast, create infographics, create a SlideShare.
    3. THE LARGE POST DECOMPOSING TRICK
      Take a long post in which you’ve already invested the time and effort and take it apart into smaller pieces of content: 10 smaller posts and publish them on your social networks, tweet 100 sentences with a link back to your post, assign an image to each small post and publish to Pinterest.
    4. THE FACEBOOK LOOKALIKE AUDIENCES TRICK
      Haven’t used Facebook Lookalike Audiences yet?
      Facebook: “Lookalike Audiences help you reach people who are similar to your current customers for fan acquisition, website registration, off-Facebook purchases, coupon claims and brand awareness.” Use it to find similar people to those you uploaded in your Custom Audiences and target them. This is social media marketing at it’s best.
    5. THE FREE PINTEREST PROMOTION TRICK
      Are you familiar with Viralwoot? Well, it can make your Pinterest experience easier.
      Viralwoot is a free / premium tool for gaining followers to your Pinterest account.
      It’s quick and easy and you will see the results very quickly.
    6. THE AMAZING CONTENT MARKETING PERIODIC TABLE TIP
      Back in March 2014, Chris Lake created a very useful content marketing periodic table to summarize all possible aspects of online content. I find it helpful, so I am bringing it back for another digital viral spin.
      Click to Download
    7. THE TRIBERR QUALITY TRAFFIC TRICK
      Triberr is a option for social media marketing. Create a tribe, connect your blog’s RSS, post at least 2-3 times a week, comment on fellow Triberr bloggers posts, check out the “bonfires” section where you can find bloggers eager for attention, share other bloggers posts, share your Triberr posts to your social networks because Triberr’s are hanging out there and will spot your activity, which in turn will result in them following your Triberr profile.
      If you need a basic startup guide to Triberr, I recommend this great one by Jim Dougherty: http://leaderswest.com/2014/08/06/how-to-get-started-on-triberr-from-setup-to-sharing
    8. THE 100-200 INSTAGRAM FOLLOWERS IN MINUTES TRICK
      Spoiler: only for iPad / iPhone users (sorry Androids!).
      This method should only be used to get your first 100-200 followers, since they will basically be low quality and not segmented to your brand. Download and install GetFollowers app for ios: https://itunes.apple.com/us/app/get-followers-gain-more-real/id858983369
      Although they are real followers, as mentioned before, they are basically not filtered and of low quality. But hey, you are also there – so maybe the quality is not that bad?
    9. THE GOOD LINKEDIN PRACTICE TIPS
      Post helpful and relevant info in the “Share an Update” box on a regular basis, make a representative profile photo, keep your LinkedIn profile updated regularly, enhance your profile with rich media to showcase your work, participate in relevant LinkedIn groups discussions, follow up on requests to connect…
    10. THE 5,000 FAST GROWTH LINKEDIN CONNECTIONS TRICK
      LION – Not the African predator, but the acronym for LinkedIn Open Networkers.
      LION’s are Linkedin members looking for business opportunities all over the world, therefore they want to connect with people they don’t know, like you.
      When you send them invitations they will approve it and so you will not get IDK penalty points (that’s when people tag your connection request as “I Don’t Know this person”).
      The main thing here is that they publish their Linkedin email addresses to be found and connected.
      A small free list can be found here: http://www.linkedinpublic.com/lion.php
      28,000 LION members cost $20 and can be downloaded here:
      http://www.linkedinpublic.com
      Join LION Linkedin groups to find more connections.
      LinkedIn is the best social media marketing place for high end paying customers.
    11. THE INFOGRAPHIC WEBSITES TIPS
      http://graphs.net/
      http://infographicdatabase.com/
      http://infographic-directory.com/
      http://infographicpics.com/
      http://infographicplace.com/
      http://infographicsarchive.com/
      http://infographicsdirectory.blogspot.com
      http://nfogfx.com/
      http://submitinfographics.com/
      http://theinfographics.blogspot.com
      http://visualizing.org
      http://www.bestinfographics.co
      http://www.coolinfographics.com
      http://www.infographaholic.com
      http://www.infographichost.com
      http://www.infographicportal.com
      http://www.loveinfographics.com
      http://www.nerdgraph.com
      http://www.ucollectinfographics.com
      https://shithotinfographics.wordpress.com
      Source of inspiration: http://www.slideshare.net/BuzzFork/8-traffic-growth-hacks-chris-bolman
    12. THE FAST TWITTER FOLLOWERS (A SIMPLE METHOD) TRICK
      This is one simple and useful method I’ve been using for a long time now for finding active Twitter users who follow back.
      Find a Twitter profile by searching a keyword in the search box (or any other method you know), verify the profile has at least 1,000 followers with a following / followers’ ratio of ~1.0 and follow their followings. They are the one who follow back.
      Spoiler: These types of profile are called ‘Connectors’ and they are from a midrange quality to send them your tweets since they follow many people.
    13. THE PERFECT VIRAL POST CREATION TRICK
      Cover these principles in your next post to make it go viral:
      Positive, secret, funny, stunning, exceptional, outrageous, taboo
    14. THE 10/90 CONTENT PROMOTION GOLD RATIO TRICK
      Social media marketing is 10% creating and 90% promoting.
      Promote, promote, promote!
    15. THE SENTENCE LENGTH VARIATION TIP
      “This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals –sounds that say listen to this, it is important.
      So write with a combination of short, medium, and long sentences. Create a sound that pleases the reader’s ear. Don’t just write words. Write music.”
      By Gary Provost
    16. THE POST’S LIFE SPAN TRICK
      Your social media marketing content dies after a while, so it’s a good practice to know when is the best time to post in order to maximize exposure. This also changes from one platform to another.
    17. THE +150% RETWEETS, +89% LIKES, +18% CLICKS TRICK
      Attach an image to your tweet you will get a shocking 150% more retweets, 89% more likes and 18% more clicks. But the images should well fit with the text and links. Add a link to a tweet and it will get 25% more clicks.
      Source of inspiration: www.pixelartgallery.net/how-get-more-followers-twitter-growth-hacking
    18. THE BLAB – A NEW KID IN TOWN TRICK
      Blab is the new kid in the video streaming for social media marketing in 2016.
      Log in with your Twitter account, you can leverage your visibility very quickly.
    19. THE TWITTER CHATS TRICK
      A great way to be noticed among professional Twitter’s is the Twitter Chat.
      A Twitter Chat is an online networking event where a group of Twitters “meet” at a pre-determined time, discussing a specific topic, using a hashtag (#) in their tweets.
      Since these chats can be very fast paced, you can try using some online tools to help you control the chat space, such as Tweetdeck.
    20. THE 6 STEPS FOR HOSTING YOUR OWN TWITTER CHAT TRICK
      A Twitter Chat is an online networking event where a group of Twitters “meet” at a pre-determined time, discussing a specific topic, using a hashtag (#) in their tweets. After getting some experience participating in chats, consider creating your own Twitter Chat.
      Go to http://twubs.com and register your Twitter Chat unique hashtag. It’s not a must, but it will help you get more exposure. Make the hashtag short and clear.
    21. THE +200% INCREASE ON YOUR POSTS ENGAGEMENT TRICK
      Want to double your posts engagement by 200%?
      Research has shown (the pretty obvious fact) that if you post about the platform you are posting in, chances are you’ll get more engagements:
    22. THE PROFILE TIP
      On every platform you use, you should always take the time to create the best profile page for yourself or brand. A good profile page increases credibility and also helps out on SEO when search engines understand your brand better.
      Having a good looking profile page cannot be over emphasized.
    23. THE BEST TIME TO POST TRICK
      The exact best time to post on social networks during weekdays changes from one platform to another and for each industry or niche. Find the best times to promote your business.
    24. THE SOCIAL FOLLOWERS POSTING TRICK
      Studies consistently show that users with a lot of posts have a lot of followers. This doesn’t come as a surprise since posting create exposure. Posts / Tweet / Pin as much as you can and use automated systems for this. This is a sure way to get a lot of followers on Twitter, Facebook, Pinterest and even LinkedIn.
    25. THE FACEBOOK GROUP ADMIN TIP
      Managing a Facebook group will get you a lot of connections and publicity in your industry. Tell people why you created the group – do it in the welcome message.
    26. THE FORMULA FOR MAXIMUM RETWEETS TRICK
      For maximum retweets, write your tweet with the following in mind:
      Add a link to get 300% more retweets, news are the most retweeted content, numbers get 17% more retweets, video will give you 28% more retweets, use “quotation marks” to get 30% more retweets…
    27. THE NICHE SPECIFIC MAGAZINES TRICK
      Why not maximize your time on the web by creating niche specific magazines?
      By using Scoop.it or paper.li you can simple bookmark favorite content you bump into, quickly create beautiful magazines out of it and also suggest automatic content. Scoop.it also allows you to send it as a beautiful newsletter. Awesome social media marketing niche.
      Check them out now: http://www.scoop.it , http://paper.li
    28. THE HASHTAGS TRICK
      Hashtags are one of the most important features you can, should and must use to increase your visibility. They make your post appear in search results and this is extremely important. Hashtags are super important in social media marketing. You should really know your hashtags.
      Here are some helpful tools for managing hashtags: RiteTag, Tagboard, Twitalyzer, Trendsmap
    29. THE HIGHWAY MAILING LISTS TRICK
      Getting your hands on good mailing lists can be great, not for spamming, but for importing them to Twitter, Facebook, LinkedIn and AdWords for audience targeting and other exploits.
      Go to http://lists.nextmark.com, filter your niche, sort it by rank and buy your mailing list.
    30. THE USER ON SITE BEHAVIOR TRICK
      Google Analytics is nice but there are plenty of other services that provide you with great complementary information about your site’s user’s behavior, even providing their user id on social networks. You can do wonders with such info: http://clicky.com, http://visistat.com, http://www.opentracker.net
    31. THE WEBSITES INTELLIGENCE TRICK
      Watching and learning from someone else’s success can be very beneficial. You don’t have to copy your competitors but you definitely should learn from those who succeed. One way to do so is learning their site’s technology usage along with other technical parameters, getting great insights and ideas. Here are some services and tools: http://builtwith.com, http://nerdydata.com, http://aws.amazon.com/awis
      There are also great browser add-ons to help you here.
    32. THE VIDEO EXPLAINERS TRICK
      Video explainers are very viral, easy to create and can get you a nice amount of traffic.
    33. THE SKYSCRAPER TRICK
      The Skyscraper technique is amazingly simple:
      Find an interesting piece of content on a relevant website.
      Verify the content has been shared and linked a lot.
      Create a better looking piece of content, longer, detailed and more graphic and publish it on your website
      Inform relevant people who linked or shared the “original” content, about your content. They will most likely link and share your content as well.
      It’s a classic.
    34. THE CONTENT REPURPOSE TRICK
      Do you have posts on your blog? You already took the time and effort to create them, so why not reuse them again as a webinar, SlideShare, infographic, drip emails, YouTube videos.
    35. THE SOCIAL MEDIA MARKETING NETWORK IN-MAIL TRICK
      One of the best email spam workarounds in social media marketing is the in-mail and messaging services. This allows you to contact target audience directly and personally. However, exploiting this in a “spamy” way will get your account banned very quickly. You have to be honest and real.
    36. THE 79% ON YOUR INSTAGRAM POST ENGAGEMENT TRICK
      When Instagram posts are tagged with location they get 79% more engagement. If this feature is relevant to you or your service, then turn it on, since it is turned off by default.
    37. THE 56% ON YOUR INSTAGRAM POST ENGAGEMENT TRICK
      Mention someone using @ in your post caption to get 56% more engagement but be careful – be authentic and relevant and don’t over use this trick because you can get your account deactivated.
    38. THE FIRST AND THE LAST TRICK
      People remember what they read at the beginning or at the end but almost never what they read in the middle – so put your strongest message at the start and at the end.
    39. THE LINK ROUNDUPS TRICK
      Link roundups are simply blog posts that link out to the past week’s best content. Find them by searching Google for something like: “link roundup” + your_keyword
    40. THE BLOG AGGREGATORS TRICK
      Blog aggregators are websites that display blog content from the web. You should definitely try to squeeze your way in to be displayed there. Here are some: http://alltop.com, http://regator.com, http://technorati.com
    41. THE LINK-BATING SUPERCHARGE TRICK
      Make a post presenting a list of sources, bloggers, influencers, techniques or whatever you feel like that is really useful. For each item in the list you could add a link to the source website and add the author name and even twitter handle (@name). Name it “The Top 100…” or whatever. Now, tell the people you’re linking to about it.
    42. THE TWEET IMAGE SPICE UP TRICK
      It’s no secret that tweets with images attract much more engagement them text only. Though it’s not always so easy for us users to upload images. Using TwitShot makes things so much easier for your social media marketing .
    43. THE 300% EMAIL SIGNUPS INCREASE TRICK
      When people search for a keyword on search engine and encounter the same keyword on the page, chances are higher for them to take action. Use your search console to find your most organically visited pages and embed lead magnet with the keyword that brought people in.
    44. THE SOCIAL PROOF TRICK
      Your page total social shares can be summed up and displayed as one large number instead of displaying each social platform single count. You can easily do it using: https://wordpress.org/plugins/addthis and alike.
    45. THE “CAN’T-MISS CALL-TO-ACTION” TRICK
      Setting multiple CTA’s around your sites will increase conversions.
      It can be a button, an email textbox or a downloadable freebie – whatever, just put them everywhere so your user will not have to stop and think even for a second where to sign-up.
    46. THE CROSS PLATFORM GROUP TRICK
      Everyone has their own favorite social platform. It could be Facebook, Twitter, Linkedin or Google+. Create the same group with the same name on each social platform. You can even import your existing connections from one platform to another and invite them again. Post the same information you post on your Facebook group to all other groups. Don’t worry about your members seeing the same info again and again on different platforms, because they won’t. Most of us use only one favorite social platform when consuming daily information.
    47. THE TELEGRAM SECRET GROUP TRICK
      Create your special secret closed group on Telegram, Whatsapp’s little brother for instant messaging. As of November 2015, Telegram groups can contain up to 1,000 users with an admin manager while Whatsapp is still limited to 100 users.
    48. THE STOP SAYING THANK YOU TRICK
      Stop saying thank you on social media and start saying something meaningful!
      Thank you 😉
    49. THE EXISTING POSTS COMBINATION TRICK
      Take 5-10 posts which you’ve already invested time and effort into, and combine them together into a nice looking PDF guide / collection and offer it as a signup gift. Whoever signs up on your website will get to download the PDF.
    50. THE RESOURCES LEAD MAGNET TRICK
      Offer an informational resource in exchange for a users’ contact information.
    51. THE FREE WEBINAR TEASER TRICK
      Free webinar is a great way to funnel new customers to your payed product or service. The webinar is a great stage to impress people and invite them to buy something.
    52. THE POST WRAP UP TRICK
      We are information aggregators crazy about collecting and downloading information – only not to read it again. Turn this disadvantage in to your advantage and turn your best website posts into a PDF and offer them as downloadable paid by the user email address.
    53. THE BASIC COUPON TRICK
      Offer coupon code in exchange for the visitor’s email address. The coupons can be discounts for other sites or to products you sell on your site.
    54. THE “HAIL MARY OFFER” TRICK
      Catch your users’ attention as they try to navigate away from your site by moving their mouse towards the back / home button, displaying a popup.
    55. THE THANK YOU PAGE RESPONSE REQUIRED TRICK
      On your website, after the sign-up, inside the “Thank You” page, customize and insert the following link to direct people straight to your email message inside their email box:
      Template: https://mail.google.com/mail/u/1/#search/[YOURDOMAIN.COM]+ACTIVATION+REQUIRED
      Example as if you are yahoo: https://mail.google.com/mail/u/1/#search/yahoo.com+activation+required
    56. THE ‘FEEL BADLY’ SIGNUP TRICK
      Offer your visitors two options in your signup buttons form: “Yes – I want huge traffic to my website!”, “No, I don’t want more traffic…”. This little tweak is proven to be surprisingly effective and will deliver more ‘Yes’ conversions than ‘No’ since people tend not to agree with the ‘No’ statement.
    57. THE FOLLOW-UP TUTORIAL EMAIL TIP
      Send a follow up email containing tutorial. Give your subscribers something for free to gain trust and show it is worth staying signed up for your newsletter.
    58. THE FOLLOW-UP INSPIRATIONAL EMAIL TIP
      Send a follow up email containing aspirational content. Either test cases where other customers succeeded above and beyond with your product, or stories you can tell to ignite people emotions.
    59. THE FOLLOW-UP TRANSACTION EMAIL TIP
      When sending email containing transactional content such as updates, messages, invoices – with proper adjustments they can serve as nice growth engines, just give something extra.
    60. THE GENTLE EMAIL CTA TRICK
      Don’t include a call-to-action in every marketing email you send. Instead, add a “Read the rest of this…” linking to the website post. This is gentle CTA.
    61. THE SOFT EMAIL CTA TRICK
      Sending your users a 1-3 short emails containing a simple message with no CTA can be seen as more personal and refreshing. Of course these sorts of emails should come as a buildup for a CTA email following them.
    62. THE INTELLIGENCE BY EMAIL ADDRESS TRICK
      Filling up missing information about your existing email list can help you to know your users better, hence better understanding of what will pull them back to your site and perform a purchase. Use tools like http://rapportive.com and http://www.zoominfo.com.
    63. THE OPEN RATE INCREASE KEYWORDS TRICK
      Mailchimp researchers studied approximately 24 billion emails subject lines, composed of 22,000 distinct words. They filtered out the following words as critical ones when measuring email open rates. These words will cause an increase in open rate when used in the email title: Urgent, Breaking, Thank You, Important, Announcement, Invitation / Invited, Freebie, First & last name, Announcing, Alert.
    64. THE OPEN RATE DECREASE KEYWORDS TRICK
      Mailchimp researchers studied approximately 24 billion emails subject lines, composed of 22,000 distinct words. They filtered out the following words as critical ones when measuring email open rates. These words will cause a decrease in open rate when used in the email title: Donate, Last Chance, Cancelled, Reminder, Charity.
    65. THE HOW CAN I HELP YOU TRICK
      Instead of saying: “I will be happy to assist you if you need any help.” ask: “How can I help you?” – this is a call for action and will motivate for an answer.
    66. THE COUPON PROMOTIONS TRICK
      Offer your email subscribers or social media followers coupons for “saving money / deal / discount” to send them to your site from forums and coupon sites such as http://hip2save.com/ , http://www.coupons.com/ , http://www.groupon.com/ and more.
    67. THE SPECIFIC CALL TO ACTION EMAIL TRICK
      “A dedicated email around an individual call to action is often more effective” – Ellie Mirman
      Instead of sending regular blog newsletter containing your recent posts, links and information, try focusing it on specific subjects building a call to action funnel.
    68. THE FREE DRIP EMAIL COURSE TRICK
      For your social media marketing efforts not going to waste, drip email course is a great and easy way to get people back to your site.
    69. THE FREE DRIP EMAIL VIDEO COURSE TRICK
      Drip email courses are a great way to get people back to your site, getting more leads and up-selling, but a video drip email course is even better, especially for up-selling.
    70. THE ENTRANCE SURVEYS TRICK
      Entry surveys are a great way to get to know your audience and learn why they signed up, where they came from and what they want to accomplish. Do it the moment after they signed up.
    71. THE EXIT SURVEYS TRICK
      When opting-out, ask the users a question with several answers to choose from and allow them to elaborate where needed. This is a must for better understanding the reason for churn.
    72. THE NO EXIT TRICK
      When users request opting-out or closing an account you can offer them an alternative.
    73. THE MONDAY MORNING BUMMER TRICK
      “Tell me why I don’t like Mondays…”
      Try encouraging your followers on Monday morning with something funny, positive, energetic, inspirational, quotes etc. Nothing of a marketing kind. Let them start the week first. A great social media marketing trick.
    74. THE – YOUR BRAND ON THE NEW YORK TIMES TRICK
      “Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on Mashable, New York Times, TechCrunch and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.”
      Source: https://sniply.wordpress.com/2014/09/29/what-sniply
    75. THE USER GENERATED CONTENT (UGC) TRICK
      Encourage your users to be active and they will spread the word for you, promoting themselves and you. Do it through contests, user-made videos, user product design suggestions, etc.
    76. THE USERS COMMENTS TRICK
      Ask the readers to comment below. The commenting platform – Facebook, LinkedIn, Disqus and even WordPress, informs the commenting users about any activity on the page, drawing them back to the post.
    77. THE DE-PERSONALIZING EMAIL TRICK
      “No personalization is the new personalization.” – Susan Su
      Personalization, which was originally intended to grab our attention, is now so overused that it has actually become a marketing flag.
    78. THE “FWD / RE” EMAIL TRICK
      If you got something really important to say to your subscribers, start the email subject line with “Fwd:” or “Re:” and your open rates will sky high.
    79. THE DORMANT SUBSCRIBERS WAKE UP TRICK
      Target your dormant subscribers on social platform using retargeting.
    80. THE TWITTER GROUP MESSAGE SOCIAL MEDIA MARKETING TRICK
      Group Direct Messages is sending 20 people on Twitter an existing tweet or new message with text, links, images and emoji. Twitter limit (as of 2015) is up to 20 of your followers.
    81. THE MAKING SENSE TWEET TRICK
      Since Twitter tweets lifespan are extremely short, around 10-20 minutes, its good practice to send your tweets when others are listening. Use Tweriod to do that.
    82. THE MAKING SENSE SOCIAL MEDIA MARKETING POST TRICK
      Go to your Facebook page > Insights > Posts > check out “When your fans are online” tab to view the exact days and hours. It makes sense to post when they are active.
    83. THE SHARE TO UNLOCK TRICK
      Hide parts of your post content or some downloadable stuff you created, asking people to share to socials in order to unlock it. Use http://bizpanda.com for this.
    84. THE SHARE TO GET DISCOUNT TRICK
      As in hiding the content of a post trick, you can do the same and offer some kind of a discount or coupon behind a share to unlock. Google for “share to unlock plugin” to find suitable plugins.
    85. THE FREE FOR BLOGGERS TRICK
      Let bloggers use your service for free and they can funnel back a ton of fresh traffic to your site. Google: “free for bloggers”.
    86. THE USER REFERRALS TIPS
      When done correctly this can be the main growth engine of your business. Ask for referrals and even offer referring users an incentive. Make it super easy to refer – one click. Great one for the social media marketing arena.
    87. THE INVITE A FRIEND THANK YOU PAGE TRICK
      When visitors become subscribers by giving you their email addresses, they are in a great state to recommend you to others. Throw in a little thank-you downloadable gift for sharing and you got yourself some nice virality going.
    88. THE FUNNY “THANK YOU” PAGE TRICK
      As described by strikingly.com, the dancing cat doubled their landing page conversion rate.
    89. THE PER USER SOCIAL SHARE TRICK
      Make it more attractive for your visitors to share your content by displaying only the networks they are using. You can use AddThis dynamic social share bar which is known to identify only the social networks the visitor is using, displaying only them to the user.
    90. THE FORWARD SIGN TIP
      Email forwards have significant meaning – they are an indication of your email program’s health. It’s a sign that subscribers are more than satisfied.
    91. THE YES ENGINES TRICK
      Derek Halpern has a great system he calls – “Yes Engines”:
      Ask people to sign up to your email list.
      Send them free helpful content.
      Send them more free helpful content.
      Ask them to buy your product.
    92. THE FREE KINDLE EBOOKS TIP
      A common method for eBook Kindle marketers on Amazon is to drop off the price of their Kindle book to $0.00 for a few days every month, which allows them to gain more exposure and reviews. Inform your subscribers and followers and ask them for a (good) review.
    93. THE NARROW DOWN TRICK
      To preserve paying customers and reduce churn narrow down new customer targeting.
    94. THE BASIC PRICING TRICK
      Lower the price in 1 cent just enough to change the left side digit: $5.00 will become $4.99.
      Placing the dollar sign next to the 4 instead of the 5 will subconsciously influence us.
    95. THE EMOTIONAL PRICING TRICK
      Researchers found that round prices work better for emotional purchases (Wadhwa & Zhang)
      $10 will convert better than $9.67 and even better than $10.00.
    96. THE RATIONAL PRICING TRICK
      According to Janiszewski & Uy (and common sense), when presented with round prices (e.g. $10), people doubt the price because it seems more artificial and without true rationality.
      $25.40 will convert better than $25 and even better than $25.00.
    97. THE FEWER SYLLABLES PRICE TRICK
      “People will perceive your price to be lower if it contains fewer syllables.” – Nick Kolenda
      Prefer pricing at $36.15 (5 syllables) over $37.85 (7 syllables).
    98. THE MICRO CONVERSIONS TRICK
      After a few freebies you give to your subscribers such as PDF guides, cheat-sheets, checklists etc, users are more ready for purchase because they feel they know you.
    99. THE PSYCHOLOGICAL POWER OF CHECKBOX TRICK
      Adding a little checkbox that says “Sure I want more traffic flowing into my website!” is a powerful psychological tool on your selling page because you ask the user to commit. This can and should resolve in a higher conversion rate. Source of inspiration: http://www.conversionvoodoo.com/blog/2010/07/11-conversion-rate-increase-with-a-%E2%80%9Ccommitment-checkbox%E2%80%9D/
    100. THE NO FOLLOWERS NO BUDGET SOCIAL MEDIA MARKETING PROMOTION TRICK
      Contact a Facebook / LinkedIn group manager and offer an exclusive proposal to the members of their group. If your post will be pinned by the manager, then expect TON of traffic and sales. Groups should be your best social media marketing channel.

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