What can you do with –
- Subscribers who don’t open your emails.
- Subscribers who do open your emails but don’t click through.
- Subscribers who do open your emails and do click through but aren’t converting.
You can target them on social platform using retargeting.
Import the segmented emails into Facebook or Twitter and target them specifically, preferably promote to each group (1,2,3) in a different campaign.
Prepare an ad that might convert them in their social environment when they are unguarded.
Make sure the ad will look familiar to what they see in your newsletter because this familiarity will make them more comfortable in converting.
You are a brand they already know so seen you again on other platforms will increase their sense of confident in you and the chance for an activation of any kind.