Very simple and yet very effective way to add another 10% open rate to your emails.
- You send an email to your mailing list.
- Check who didn’t open the email and add them all to a special list. Let’s call that list “The passive list”.
- Wait at least a week or two.
- Send the exact same email only to “The passive list” BUT change the subject.
After my first email got 32% open rate, using this method yield another 10%!
Automate this and you’re a winner.
Source of inspiration: http://okdork.com/2015/05/22/double-your-open-rate/