The Emotional Pricing Trick

Ron Stark   February 17, 2016   Comments Off on The Emotional Pricing Trick
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The Emotional Pricing Trick

Researchers found that round prices work better for emotional purchases (Wadhwa & Zhang)

Round prices are processed fluently, quickly and use less mental resources so they feel right.

$10 will convert better than $9.67 and even better than $10.00.

Consider this when pricing your product / service but only when emotions are involved.


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