You don’t need to be promoting actively on twitter, but adding a tweet button to your blog posts and content pages is highly recommended.
Look and feel are highly important on tweets so how can you tell if your content looks good enough on twitter?
Well you can simply post a tweet and take a look, but there is another method:
The Twitter card validator will show you just that and more.
Head over to https://cards-dev.twitter.com/validator and try it out. Just copy paste your page url to see how it looks as a tweet on twitter – Title, image and description.
Doesn’t look good enough, you can make the proper adjustments on your page content but a better way will be to use Twitter snippets and create a perfect looking tweet. This way the page content title and description will be focused on your seo optimization while the Twitter snippets take over the tweet look and feel.